A new institute assures that the demand is down, but it would only be temporary.
1,310 billion smartphones will have been sold in 2022, according to a new study by IDC. Admittedly, the year is not over, but these estimates raise questions when we know that this is a figure that has fallen by 3.5% compared to the previous twelve months.
The good news, however, is that this would only be an interlude : the same analysis thus bets on a return to linear growth from the following period. There are several factors that could explain these results, sticking with the economic and commercial news of the last quarter.
China singled out
First of all, how not to mention the case of China, from which Apple is forced to move away as the coronavirus pandemic has caused considerable damage there. By partially replacing, it is Vietnam which would have been chosen by the Cupertino pundits to relocate the production of iPad there.
The Middle Kingdom is now the world’s number one mobile market, and that’s where Apple is number one. This is therefore perhaps a key factor of decline, to be compared with the Asian processor crisis, multi-factor inflation and a general bear market * on which many investors agree.
There are several ways out for manufacturers: offering subscription offers, reducing subcontracting costs or even increasing prices for end consumers.
The IDC file, however, is betting on a lower average selling price for all 5G smartphones until at least 2026. Ditto for 4G, but not surprisingly given that mobiles that are only equipped with it are less and less present since the arrival of the new generation of mobile network.
Most iPhones sold today are 5G-enabled: the second-generation iPhone SE, iPhone 13, iPhone 13 mini, iPhone 13 Pro, iPhone 13 Pro Max , iPhone 12, and iPhone 13. ‘iPhone 12 mini. However, this is not the case with the iPhone 11.
*bear market = period of decline affecting both the stock market and cryptocurrencies