Another category of apps seems to have captured the hearts of users…
A new study by the firm Sensor Tower takes stock of the mobile apps market during the first quarter of the year, which has therefore just ended. We learn, without much surprise, that it is once again the App Store which generates the most turnover for developers with 20.51 billion euros estimated over the period against 10.07 billion for Google Play.
The figures in the report , which are of course all based on estimates and on a global scale, also show us which applications would be the most popular over the period. At the top of the list, we find the Chinese social network TikTok with more than 70 million downloads, followed by YouTube (40M+), WhatsApp, Instagram, Facebook and CapCut. If this name is foreign to you, know that it is a video editor, whose success is thus probably linked to that of the first two places on the podium.
The top 10 apps in the world:
- Google Maps
Sensor Tower also notices a strong breakthrough in apps in the medical field , perhaps explained by the progression of COVID-19 in certain regions such as Brazil, Indonesia or South Korea.
If we look at the case of Europe now, we see that Subway Surfers would have been the most installed game there between January and December. An unbeatable classic, since it should celebrate its tenth anniversary in about a month.
Still on the gaming side, users would be much more inclined to choose the iPad rather than the iPhone. The models in question are not specified, but it is true that the screens currently offered, which range from 8.3″ to 12.9″, are much more comfortable for a game. Especially when you know that the operating system for tablets from Apple now supports third-party accessories such as controllers, mice and keyboards.
The top 10 games on the Old Continent are as follows:
- Subway Surfers
- Coloring Match
- Hay Day
- Clash Royale
- Count Masters
- 8 Pallpool
- Magic Tiles 3
Among the other interesting statistics, we will also note an astonishing regression of the iOS games sector since it would have managed to garner “only” 12.14 billion euros in the world at the beginning of 2022, against 12.43 billion in the first quarter of 2021. That is a significant drop in public spending of 2.3%, perhaps linked to the deconfinement in certain countries such as France.
By way of comparison, on Android, transactions would reach 7.62 billion euros in the first quarter of 2022 against 8.84 billion euros in 2021 (-13.8%).
To achieve these results, Sensor Tower hides bits of code in certain publishers’ apps in order to track the habits of their users. A practice denounced by certain media , and which must also deal with new measures from Apple to better protect our personal data .
Note also that today’s figures do not take into account taxes paid by studios after receiving payments from the App Store, nor revenue from advertising or refunds to customers.