Apple has just announced through its HRD the creation of a research and development site near Jerusalem.
It is quite common to use the term “Cupertino company” when it comes to Apple. But far from its native California, the Apple does not hesitate to export itself, and to trust developers around the world to design ever more innovative products.
Latest announcement, that of Elad Wertheimer, an Apple HRD who explained Apple’s desire to open a new R&D (research and development) site in Jerusalem. An announcement not really surprising, especially when we know that Apple is already hiring 2000 people in the country, within these two sites of Herzliya and Haifa.
Never two without three for Apple
With a new R&D center in Jerusalem, Apple’s workforce in Israel could therefore greatly evolve. In a message posted on LinkedIn, Wertheimer explains that the Cupertino company plans to work on new Apple chips for its Macs on Israeli sites.
Recently, it was Johny Srouji, vice president of Apple, who announced that the M1 Pro and M1 Max chips – which can be found in the 14- and 16-inch MacBook Pros – were built “here in Israel”. . The development of the Apple in the country is therefore logical, the choice of the city of Jerusalem is on the other hand quite daring from a geopolitical point of view.
The choice of Jerusalem: a risky bet for Apple?
Indeed, the thrice-holy city is at the heart of a long conflict between the State of Israel and Palestine. If the city is officially cut in two, leaving the eastern part of the city to the West Bank, tensions are still numerous between the walls of Jerusalem. Many American companies wishing to develop in the country have also chosen to settle in Haifa or Tel-Aviv rather than in Jerusalem.
If Wertheimer made no geopolitical allusion when he announced the creation of the site, the arrival of Apple in the thrice-holy city is likely to make people talk in Israel. Anyway, the Apple should recruit massively, a hundred positions are already available and the workforce of this new center could reach a thousand employees.