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Apple TV+ is getting a second wind and is getting back on track.
According to streaming platform analytics service Reelgood, the numbers are very good for Apple and Apple is making a name for itself in the world of SVOD. A bet that was not won in advance. Note that in its report, Reelgood details what works on Apple TV+ .
Not surprisingly, it is above all the series that are popular with subscribers. The engagement rate for the latter is 40% higher than for the same period last year. As far as feature films are concerned, Apple is also succeeding, but the growth is less impressive.
The apple brand is indeed progressing by 20%. A success that many explain by the recent enrichment of the catalog on the Apple side. The Cupertino company has invested in original programs, and the creativity of the writers is paying off.
Apple takes advantage of the fall of Netflix to grow
It should also be remembered that Apple, like Disney+, is taking advantage of the fall of the Netflix monster to recover its health. When announcing quarterly results, the Red N saw a loss of nearly one million subscribers over the past three months. People who have largely chosen to cancel to afford another service.
For Apple, the qualitative and quantitative increase in the program in the catalog is necessarily a good thing, but the latter comes at the right time. While Netflix is getting bogged down in stories of advertisements and non-sharing of accounts, Apple’s solution is becoming the “cool” platform of the moment.
It remains to be seen whether Apple will succeed in retaining these subscribers, who are more and more frivolous over time.
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