Ecology: the promises of GAFAM criticized by a new study
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Ecology: the promises of GAFAM criticized by a new study

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The underside of “carbon neutrality”.

Apple has made ecology one of its main priorities in recent years. The firm regularly boasts of producing iPhones in an increasingly environmentally friendly way. Its facilities are also less and less polluting (in terms of greenhouse gases) from year to year.

The Californian firm has also promised CO2 emission-neutral operation by 2030. Other big tech companies have also made such commitments, although on different target dates. For example, for Amazon, the objective is carbon neutrality in 2040, for Google it is 2030, like Apple. Sony is aiming for 2050.

Except that, according to a new study signed by the NewClimate Institute in collaboration with Carbon Market Watch , for the moment, few of the players who have announced themselves on the subject are completely transparent about their strategy used to respect their commitment.

The study in source ranked different firms according to several criteria of integrity in relation to their initial promise. Apple, for example, is rated with medium integrity, while Amazon and Google have low integrity ratings.

© NewClimate Institute

This is due to the fact that Apple is much more transparent than the other two tech giants about its strategies for delivering on its promise, but also more honest . For example, some large firms speak of carbon neutrality for their operations, but do not include their various subsidiaries or their subcontractors in their accounts. We know that Apple is precisely putting pressure on its suppliers so that they also participate in the effort to reduce CO2.

Another method deemed lacking in integrity by the NewClimate Institute is the use of carbon offsetting. That is to say that it is different to aim for carbon neutrality on such a date compared to the fact of aiming for zero greenhouse gas emissions. Because who says carbon neutrality, actually says use of a carbon offsetting scheme . For example, such a company pollutes, but claims to completely offset its pollution by planting a certain number of trees each year. The announced carbon footprint is therefore neutral…

Apple’s goal, for example, is carbon neutrality by 2030, while Sony’s target is to achieve zero CO2 emissions by 2050.

Be that as it may, when it comes to ecological integrity, Apple, Sony and Vodafone do better than the twenty or so other large companies taken into account in the dossier. 

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