Privacy labels are coming to the Play Store.
In December 2020, Apple led the way by launching its own privacy labels on the App Store and macOS Store. Concretely, customers can therefore see precisely the data that an application collects on them before installing it. And to set an example, the Apple brand has applied its rules to its own services .
Google adopts its own privacy labels
Now it’s Google’s turn to follow suit. The Mountain View firm had already announced the addition of this information tool a few months ago, but things are becoming clearer. Thus, this novelty is introduced today on the Play Store and it will be gradually deployed.
Developers therefore have until July 20 to comply with the new rule. Concretely, these labels must disclose the data that their application collects, if and how it is shared with third parties, and the security measures put in place to protect this information.
There remains the question of label verification. According to Techcrunch , Google explains that developers are responsible for the information they provide to their customers. If the Tech giant finds an irregularity, it will then inform the person concerned and ask him to remedy it. And if the application is then still not compliant, an action can be taken and possibly its deletion.
Recall that confidentiality labels have not always had good press. A Washington Post investigation , for example, accused these labels of being rather unreliable. In particular, they were able to see that some apps claimed that they did not collect personal data when they collected and shared it.