The competition with the Google Assistant is tough, but Apple may have what it takes to win.
It often happens that Google emerges victorious in the game of the best voice assistants available on mobile . And for good reason: Mountain View’s knowledge base, with more than one hundred trillion indexed web pages , is far superior to what Apple has been able to collect with its devices.
To take the gallon, Siri would therefore be glad to be able to count on a similar resource. However, an informant ensuring to know more about the secret projects of the Apple brand has just mentioned the case of a search engine designed in-house. And this is not the first time that such a rumor has appeared in our columns.
A rumor to consider with caution
This time, it is Robert Scoble who affirms it. The blogger is quite discreet in the media specializing in Apple, but recently presented several hypotheses regarding the launch of a virtual reality headset designed by the company . Our source of the day also has nearly 400,000 followers on Twitter, which represents a certain guarantee of confidence.
The search engine could be unveiled at the Worldwide Developer Conference which will begin with its traditional keynote on June 6 from 7 p.m. It is easy to imagine how, connected to Siri, it could provide more precise oral answers to users.
New market for Apple
Another advantage of a search engine like Google’s: data . Indeed, although Apple promises to keep this information private, it is nonetheless useful to better understand the habits of iOS users and therefore offer them a better mobile experience in function.
Apple is already suspected of using this content to promote its own services, the price to pay so that it is not resold to third parties as assumed by Alphabet and Meta (Facebook, Instagram, WhatsApp, Messenger). It is the European Commission which is investigating the subject, which could lead to a hefty fine for Cupertino. Indeed, the Digital Markets Act is about to be adopted by the deputies and risks seriously slowing down this transfer of big data deemed anti-competitive.