Apple has just unveiled a new environmental initiative that it intends to take as part of the manufacturing of the iPhone SE 3.
In 2020, Apple announced its intention to become carbon neutral across all of its activities by 2030. Clearly, the Apple brand is aiming for net zero CO2 emissions in its supply chain, but also during of the life cycle of its productions.
In this context, the Cupertino company has notably embarked on green bond projects and has so far devoted $4.7 billion to them. This massive investment is beginning to bear fruit and the Tech giant has just communicated on an initiative that is close to its heart.
Specifically, the company plans to produce the iPhone SE 3 using low-carbon aluminum and via a method that avoids any carbon emissions. The whole is based on a new fusion technology.
In a statement, Lisa Jackson, Apple’s vice president for environment, policy and social initiatives, said the apple brand was buying its aluminum from Elysis, which is “behind the process .” direct carbon-free aluminum smelting in the world ”. She adds that this is the ” first commercially produced primary purity aluminum on an industrial scale, the process produces oxygen instead of greenhouse gases.” »
And as one might expect, the satisfaction is also on the side of the CEO of Elysis, Vincent Christ, who is delighted: ” The sale to Apple confirms the interest of the market for the aluminum produced thanks to our technology . revolutionary carbonless fusion. We are excited to work alongside Apple on this breakthrough, which has the potential to permanently change the way aluminum is produced. »
What do you think of this initiative? Could it make you decide to buy the iPhone SE 3 rather than another smartphone or the environment is not a determining factor in your choices?