With this novelty, Facebook wants to resist TikTok

Facebook, the historical Web 2.0 social network, is not yet in decline. However, the drop in users recorded in the last quarter is enough to alert the Tech giant. Mark Zuckerberg’s firm has just announced a new feature that could allow it to resist the rise of TikTok, now popular with younger Internet users.

Thus, after Instagram, the Reels land on Facebook. If you are not familiar with this term, know that it is a format of short videos (less than a minute), a little on the model of what the Chinese social network practices and others before him, like Vine.

In the longer term, Facebook is eyeing the metaverse

Quoted by The Next Web , Matt Navara, a British expert, believes that the addition of this novelty could help the group to face its current difficulties. He adds: “  Creators could have the opportunity to better monetize their content with Reels, now present on Instagram and Facebook. The company has the advantage of providing them with more effective tools to generate a steady flow of money than TikTok.  »

A few weeks ago, Mark Zuckerberg himself touted Reels as ”  the fastest growing content format yet  .” It remains to be seen whether Facebook users, who are much older than Instagram users, will be convinced by these short formats.

Anyway, the Facebook group, renamed Meta, has embarked on a longer-term project. He hopes to develop his own metaverse , a new virtual reality world where everyone has an avatar and can interact with other users and digital objects. It remains to be seen if the public will be convinced.